Surgery Lead Generation Experts
Case Studies
Over the past 10 years, our team has helped many surgeons grow their patient base exponentially
We used online marketing to fuel their growth. And hope to do the same for you.
Call for a free consultation: (929) 424 0059
New patients leads: 1,559
Conversion Rates Increased From: 1.5% to over 7.1%
Results
We successfully positioned Dr. Rozbruch at the top of most relevant searches on Google nationwide. This led to a significant increase in leads, with new patients calling and emailing from across the U.S. The practice has become significantly busier and has even added another surgeon to accommodate the growing demand.
Synopsis
Dr. Rozbruch is the Chief of the Limb Lengthening and Complex Reconstruction Service and the Director of the Osseointegration Limb Replacement Center at the Hospital for Special Surgery. Our goal was to help him attract more patients for specialized procedures such as bowleg correction, knock knee surgery, and limb lengthening.
Given the niche nature of these surgeries, we targeted specific keywords to avoid unnecessary spending. Additionally, since patients travel from all over the U.S. to see Dr. Rozbruch, we launched a competitive nationwide campaign.
Cost/Lead was down 65% in total
Marketing spend 75% lower than the previous campaigns
Results
Dr. Samadi is a nationally and internationally known cancer surgeon. Being such an extreme specialist means that his patient base was nation-wide. He would have individuals fly into New York City for procedures. He literally took patients that were the furthest along in their fight against cancer in order to have the greatest impact and save the most lives.
While that gave him a major reach and impact, from a marketing standpoint it caused equally major challenges. Managing nationwide campaigns and targeting a select (small) group of individuals across the entire United States was not an easy task.
Synopsis
We had to take the strategy further than just targeting keywords. We actually crafted a strategy that evaluated (and continually evaluated) keywords and placed them in groups based on value.
This essentially led to “tiers” of users and audiences that filtered through waste and allowed for us to maximize the value of the exact users that we wanted to target. Additionally, we knew that the landing pages and the website mattered greatly. As is with all medical businesses, there are rules to what you can and can’t say, as well as best practices to fully educate users prior to having them complete the user journey. Where previous marketing strategies had failed wasn’t in finding the valuable traffic, it was separating it from the waste while fully educating users.
The Execution
Over the course of 45 days, we implemented a brand new set of customized landing pages, customized ad copy, directed towards these audiences of differing values.
The entire funnel was reworked to include:
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Customized Campaigns (over 40 individual campaigns)
Leveraging custom ad copy for every individual keyword
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Sending users to 10 custom landing pages (based on the audience)
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Advanced retargeting for users that didn’t convert on the first visit
This allowed us to customize the entire experience, while educating users. The last important piece is that many of these users are actual cancer patients. They are in a very different emotional and mental state than most. Being able to fully craft the experience and communicate clearly and effectively is critical to the overall success.
The Result
Within the first 90 days, we had reduced the Cost/Lead by over
50% and reduced total marketing spend by 70%. This led to more
overall success, a higher number of scheduled surgeries…all at a
major discount in marketing spend.
At the 6 month mark, Cost/Lead was down 65% in total, with
marketing spend 75% lower than the previous campaigns that had
been run.
New patients per month rose from 5 to 40
Conversion Rates Increased From: 1.5% to over 7.1%
Results
We successfully positioned Dr. Rozbruch at the top of most relevant searches on Google nationwide. This led to a significant increase in leads, with new patients calling and emailing from across the U.S. The practice has become significantly busier and has even added another surgeon to accommodate the growing demand.Dr. Brian Page, D.O. Pain Doctor
Synopsis
When we started working with an Arizona based pain clinic, Advanced Pain Management, they were getting less than 5 new patients per month. We worked on their landing pages and relaunched their ad campaigns. As of 2 months ago they were getting 30-50 new patients a month. Now they are up to 48 new patient a month. Conversion rates increased from approximately 1.596 to over 7.196 on average.
STAT MEDICAL DISPOSAL
A group of ten pain clinics in Arizona
http://save.medicalwastefl.net/disposal
Brought the cost per lead down
from $130 a lead to less than $30 per lead.
(Industry average is $120 a lead)
Clients Feedback
“Since switching to Internet Specialist NY my online calls have tripled! Highly recommended.” Steve Bergamino, President at STAT Medical Disposal – Vero Beach, FL
Synopsis
When we started working with Stat Medical Disposal the company was only bringing in a couple of leads per month from the internet. We built them a modern landing page, installed call/email tracking, and constantly optimized the ads and keywords until they were hyper targeted. Within a short period of time, the company was receiving triple the amount of phone calls.
Helped bring in high end clients, likeGirls Scouts of America, Livingsocial, Victoria’s Secret
Synopsis
When we started working with Paradocs Worldwide they were known as Paradocs New York, ever since starting with them they have grown into a national company. We helped them get their first big name clients. Such as Victorias Secret, Living Social & the Girls Scouts of America. They have been featured in Forbes, CNBC and Business Insider.
Some Of The Software's We Work With
